PR for the health market
Catchy slogans and nice pictures are not enough for contemporary communication in the health field. Not images, but complex content and comprehensive information is what needs to be conveyed. This requires expertise, both medical and in communications. It is the symbiosis of these two that ensures high-calibre communication in the health field — medically correct, comprehensible and always — given the sensitivity of the issues involved — in a style that is finely attuned to the target audience.